Head of Digital & Tech Director · AM Technology London · 2016–2018 (2 years) · B2C + B2B CleanTech
Head of Digital. EMEA, LATAM, APAC.
Airlite is a photocatalytic paint that purifies the air. The task: build the brand's global digital presence from scratch, in three markets, from London. The project includes websites, mobile, institutional communication and media relations.
- 3markets managed in parallel (EMEA, LATAM, APAC)
- 2years as Head of Digital & Tech Director
- BBC + CNNinternational media coverage
- B2C + B2Bdigital channels
Video
BBC News — Airlite air-purifying paint
Watch on YouTube (opens in a new tab)[TO PROVIDE: captions or transcript]
CNN — Airlite air-purifying paint
Watch on YouTube (opens in a new tab)[TO PROVIDE: captions or transcript]
Six services
- 01
Consumer Website
Multilingual consumer site for the retail market. Storytelling of the photocatalytic technology, localization for EMEA, LATAM and APAC, UX optimized for conversion.
- 02
Trade Platform
Portal dedicated to professional distributors and the trade channel. Information architecture for technical audiences, reserved area and resources for partners.
- 03
App & Digital Touchpoints
Design of mobile digital touchpoints: app to calculate the treated surface, configuration tools for installers and distributors.
- 04
Design Guidelines
Visual guidelines system for digital and physical communication. Brand consistency across all channels and international markets.
- 05
Institutional Communication
Design and management of communication for national and international meetings. Executive presentations, investor materials, support for institutional relations. Executive materials calibrated for each cultural and formal context.
- 06
PR & Media Coverage
PR strategy that led to BBC News and CNN coverage. Positioning the brand as a leader in environmental innovation worldwide.
Process
- 01Market analysis
- 02Digital Brand System
- 03Web B2C and B2B
- 04Team & Vendor ManagementCoordination of internal teams and external agencies across three time zones. Design review, sprint planning, deliverable management for each market.
- 05International communication
- 06International media strategy
Product claims, as stated by Airlite
- 99.9%of bacteria eliminated
- 100,000trees per 1,000 m² treated
As stated by Airlite.
Testimonials
Simone is one of the best people I have ever worked with. Goal-oriented, detail-minded, always punctual. Not only a passionate project manager but also an inspiring perfectionist. His loyalty leads him to see solutions instead of problems.
Read the original in Italian
Original in Italian
Simone è una delle migliori persone con cui abbia mai lavorato. Orientato agli obiettivi, attento ai dettagli, sempre puntuale. Non solo un project manager appassionato ma anche un perfezionista che ispira. La sua lealtà lo porta a vedere soluzioni invece di problemi.